• Hong Kong

    Unit 1010-1015, 10/F, Tower B, New Mandarin Plaza, Tsim Sha Tsui East, Kowloon

    (852) 2148 2805

  • Barcelona

    Palo Alto, C/ Pellaires 30-38, 08019 Barcelona

    (34) 93 000 3456

Member Get Member

The Hong Kong office of All Nippon Airway (“ANA”), one of the leading airlines in Asia Pacific, would like to promote the membership of its ANA Mileage Club using a digital marketing approach.

Refer your friends to get extra miles

Cardholder refers new cardholder will get bonus miles. New cardholders will also get supermarket cash coupon & have chance to get bonus miles and rewards for Return tickets to Japan!!

So far, we have been a client of Creativeworks for a little over a year through two of our campaign web page projects, both of which were exquisitely, yet beautifully produced. In the last project, the level of quality and its elegance focusing on attentions to details is worth an applaud and we always admire professionalism and craftsmanship, demonstrated by Creativeworks.

Takafumi Sakai Administration and Sales, ANA Bangkok Office

Strategy

We have designed this ANA Card Member Get Member Program, which was simple, effective and digital that maximized the word-of-mouth feature of digital marketing.

Our Approach

API Integration

Brand reinforcement

Cross browser Compatibility

Front-End Development

Information Architecture (IA)

Landing Pages

Ongoing Support

Print and Display Materials

Search Engine Optimization (SEO)

User Experience (UX) Design

Execution

Creativeworks has also managed the media planning and print media design of the campaign which kept the elegant image of ANA Hong Kong Card and buiness class services.

Outcome

The Member Get Member program evoked wide enthusiasm. We got a huge amount of requests and inqueries regarding the registration process.