Dr. Bertram Hair Transplant was founded by Dr. Damkerng Pathomvanich in 2009, with the vision of setting up a hair transplant center in Hong Kong that meets the highest standard. In 2016, Dr. Bertram found their traditional advertising approach ineffective in delivering the messages to their target audience. Therefore, we seek for a solution.
Social Media Strategy & Management
Ongoing Support
User Experience (UX) Design
Cross-browser Compatibility
Front & Back-end Development
Content Development & Copywriting
Research & Planning
Responsive Web Design
Search Engine Optimization (SEO)
Adwords Optimization
Creativeworks, as a digital consultant of Dr. Bertram, we helped to swift their advertising efforts to digital platforms, Google AdWords and Facebook. By utilizing Google AdWords, we are able to reach the target audience and potential customers of Dr. Bertram. People who came across the advertisements are very specific as they could only see the advertisements when they show interests or needs related to hair transplant.
For the Facebook page, instead of hard selling Dr. Bertram from a medical angle, we build the page as a lifestyle platform to educate people about hair care and treatment.
With this digital transformation, the daily visit on Dr. Bertram's website has increased from 100 to 100,000，more lead enquiries have been generated and some of them converted into real customers.