A digital platform to support breastfeeding

“Say Yes to Breastfeeding” is a community support campaign initiated by the Hong Kong Committee for UNICEF (UNICEF HK), in collaboration with the Food and Health Bureau, Department of Health. The campaign aims to educate the public on mothers’ needs for support in the community in order to sustain breastfeeding, to cultivate a positive public attitude towards breastfeeding in the workplace and public place, and to provide mothers with better community support for sustaining breastfeeding.

Creativeworks created the website for “Say Yes to Breastfeeding”, providing a platform for individuals and corporates to show support to breastfeeding. By signing up on the website, different parties join the campaign and take a step forward to support breastfeeding mothers. An in-site donation section is also built for more convenient and direct donation. General public can select one-time or monthly donation.

Outcome

The campaign has drawn very high attention and a big group of influential participants. For examples, there are Microsoft, HSBC and Towngas for workplace sector, McDonalds and Pizza Express for restaurant sector, Harbour City and Elements for shopping mall sector, and Ocean Park for other corporate sectors. For individuals, Dr. Ko Wing Man, the Secretary for Food and Health of Hong Kong, local celebrities Ms. Miriam Yeung and Gigi Leung, and local athlete Mr. Wong Kam Po “said yes” to the campaign.