• Hong Kong

    Unit 1010-1015, 10/F, Tower B, New Mandarin Plaza, Tsim Sha Tsui East, Kowloon

    (852) 2148 2805

  • Barcelona

    Palo Alto, C/ Pellaires 30-38, 08019 Barcelona

    (34) 93 000 3456

  • Shenzhen

    Unit 17C, Jiajiahao Business Building, No.10168 Shennan Road, Nanshan District, Shenzhen City, China, Post Code: 518052

Give a hand in a digital way

Organized since 1977, the Hong Kong Young Fashion Designers’ Contest (YDC) aims to cultivate and promote a new generation of fashion design talents for the local government and fashion industry, whose idea will further enhance the image of Hong Kong as a fashion design centre.

How you give a hand to show your support to others? There is a digital and creative way to do it.

Young generation's world of fashion

Exerting leverage of the HKTDC’s global connections, FASHIONALLY aims to promote Hong Kong’s young fashion design professionals by presenting them to fashionistas, fashion buyers, trend scouts and stylists around the world. It is a place to connect, to share information, and to get inspiration.

Give me your hand and you will not be alone in the dense forest of life.

Carmen From Creativeworks

Strategy

YDC exhibition was held in early 2014. Creativeworks was honored to participate in this event. With the concept of “give a hand”, we and our two partners decided to merged digital & interactive technology into social media marketing, create a device named “Pop-up photo booth”.

Our Approach

API Integration

Application Programming

CMS Design & Integration

Interactive installation

Location-Based Marketing

Ongoing Support

Photo Booth

Research & Planning

Social Media Strategy & Management

User Experience (UX) Design

Execution

Through the device, users can take a photo to “give a hand” as a support to the designers. The campaign fully showcases the about of digital PR campaign, which is playing a more prominent role in nowadays marketing.

Step 1
Take the photo

Tap at the bottom of the device to start taking the photo in your own gesture of “giving a hand”.

Step 2
Scan the QR code

Then scan the QR code or go to the link provided with your smart phone.

Step 3
Edit and share photo

You can add filters and create your own words to show your support in the photo then share it through social media platforms.

Step 4
Get the printed version

Once you “like” the official Facebook page, you can get a printed version of the photo from the device.

Outcome

The pop-up photo booth has won much popularity in the YDC exhibition. More than 3,000 photos were generated during the exhibition and over 2,000 facebook likes were gathered. Moreover, there were more than 520,000 people visiting the page, which has enlarged the influence of the event greatly.

Facebook Likes

2,000+

Over 2,000 new Facebook likes were collected

Pageviews

520,000+

More than 520,000 pageviews to the campagin website

Photos Generated

3,000+

More than 3,000 photos were generated and printed