A more engaging website experience, like never before
Hong Kong Design Centre (HKDC) was established in 2001. The vision of the organization is to establish Hong Kong as a prime regional centre of design knowledge. A wide variety of programmes comprising design-related seminars, exhibitions, conferences, workshops, forums, publications, awards and others were held to promote design awareness and appreciation, to celebrate design excellence, to educate the design, business and public service communities, and to nurture design-preneurs and design start-ups.
Website is a major medium for HKDC to promote the design knowledge and draw attention from the globe. Previously, only the homepage of HKDC’s website was supported with Adobe Flash Player, the other pages could not be navigated or with broken links. In the digital era, online interactivity is highly emphasized, thus, Creativeworks has revamped the website of HKDC. Revamping the website is a great way to boost conversions, improve visitor experience, and attract more potential target audience. “Design matters. Like never before.” said by Dr. Edmund Lee, the Executive Director of HKDC. In light of this, a better website structure was built on HKDC’s website with more design-wise layouts and interactive features.